The future

landscape of retail

Experience it!

Interactive storytelling & Omnichannel experiences

New Amsterdam has been active on the market since 2009. Our company develops and implements narrative concepts that engage and creates scenarios that captivate. We create omnichannel experiences using up-to-the-minute technology to help our Clients shape the landscape of retail.

Our work can be seen at, among others, the Rynek Underground in Kraków, Discovery Center of the Centennial Hall in Wrocław, Innovation Centre Mill of Knowledge in Toruń, Polish Aviation Museum in Kraków, Emigration Museum in Gdynia, or HYDROPOLIS in Wrocław.

Interactive storytelling

What distinguishes narrative exhibitions is their strong appeal to emotions and sensual experience. By using spatial and artistic design we create experiences consistent with the idea which the exhibition is to convey.
We are engaged in the selection and delivery of equipment.

Museums Shopping centres Digitalisation Consulting Design & Consulting Design Multimedia Imagineering Films & Animations Mapping Educational games Mobile apps Augmented reality Virtual reality
We develop multimedia applications and interactive educational games, 2D and 3D animations, videos, multimedia projections and mapping from the scratch. We support the process of digitalisation by providing effective tools for creating digital representations of objects and making them available online. We help to process digitised materials into educational tools, attractive both in their form and content.

Digital brand storytelling

Good stories are worth spreading as wide as possible. No other mean of communication offers the range of reach that the Internet does. We help brands create consistent narration and reach their audience using combined and convergent digital tools such as PR, social media and websites. And once the customer’s attention is on the brand’s product, we make online shopping an enjoyable experience by automating sales process.

Omnichannel retail solutions

Omnichannel retail


A fun-to-use content building, managing and publishing desktop application suite. It helps you get the work done within minutes and needs neither technical competence, nor design skills. Works with all popular display devices.


Enables you to manage your infrastructure and determine how and when the devices should be ready for the show.



Helps you design and craft your captivating interactive content.



Is there to connect software with your devices, ex. display your designs on the screen.



With this cloud version of the Lighthouse suite you can create and manage your content from anywhere you want. You don’t have to install heavy software which makes your computer slower. All you have to do is create your online account and voila! Your Hilight is ready to work. The application supports a number of workstations which can operate independently at the same time. It is a reasonable solution for large, multi-office organizations.


Virtual showrooming advantages integrated into traditional shopping experience. A must-have for those who want to keep pace with today’s hyper connected customers.

Interactive mirror

An interactive “kiosk” displaying product catalogue with online shopping features (eg. product reservation), coupon app and special offers.

Holographic shop window

Showcasing real products that are available on the spot the way that cannot be ignored. The most effective solution to make your products stand out from the crowd.


With a 3D game-like interface, this application not only shows the way but also offers a great variety of additional functionalities such as promotional coupons, featured products and newly opened shops.


Hyper connected product exposition solutions for retail. Offline-online experiences that entertain, engage and sell.

Connected shelf

With this smart device all the customer has to do is just grab a product. They now can explore the brand story and get to know all the product details.


From glowing LED hoops to interactive exhibitions - we know how to get people spend more time in a retail environment. And how to engage them in an activity that will make them come back again.